Sports Correspondent – Highlanders F.C. has urged its supporters to stop tribal, discriminatory and abusive chanting during matches, warning that such behaviour threatens the club’s long-standing values and reputation.

In a statement issued on Friday, the Bulawayo giants appealed to fans and stakeholders to promote unity and respect both inside and outside the stadium.

The club said it “strongly urges all supporters and stakeholders to refrain from chanting any tribal, discriminatory, defamatory, or abusive statements during matches and football-related gatherings.”

Highlanders said such conduct goes against the identity and traditions the club has upheld since its establishment in 1926.

As the club celebrates its centenary milestone this year, Bosso said it remains committed to the principles that have shaped the institution over generations.

“We remain committed to preserving the values of unity, respect, diversity, and inclusion that have defined Highlanders over generations,” the statement read.

Club officials said Highlanders enjoys support from people “from all walks of life, across all tribes, communities, and backgrounds,” brought together by their love for the team.

While encouraging passionate support from the terraces, the club stressed that fans must conduct themselves responsibly and uphold the spirit of sportsmanship and mutual respect.

Highlanders warned that “any form of tribalism, hate speech, personal attacks, or defamatory chanting has no place in football” and risks tarnishing the club’s image and legacy.

The club urged supporters to instead “promote positive support that inspires the players, respects opponents and match officials, and reflects the true identity of Highlanders Football Club.”

To reinforce the campaign, Highlanders said it will continue engaging authorities, supporter leadership structures and other stakeholders to ensure a safe and welcoming environment at all matches.